SEO Company Tamworth – Beware the SEO Traps.
SEO Agencies in Tamworth may all seem the same, but if you have enough awareness you can protect yourself from falling into traps.
Many years ago when I was discovering the worth of SEO, I paid about $1,500 monthly to one of the country’s best Online Marketing Companies. This particular firm was known in the media as being one of the swiftest growing businesses in the country. A real success story. After about 3-4 months they had my website ranking very high on the first page of Google, all over a range of keywords. I was excited and money started to come in every day from online sales. I always remember asking the owner of the business one day what would happen if I quit paying the $1,500 per month. He replied, then you would go back to page 5 of Google and that would be the end for you. Not knowing too much at the time I remember feeling very unpleasant about that idea, but the money was rolling is so hey, what was the issue? And I am sure that lots of Tamworth business would have done the same thing.
One day I will never forget I did my typical keyword search and my website was gone. I was no longer ranked 1st or 2nd – I was gone. In horror I clicked to page 2 and still absolutely nothing, then page 3, nothing. By then it felt like all the blood had left my body and I was in a state of shock. I don’t remember what page the website was on but it was terrible. In a state of panic I called my SEO Company and asked what the hell had been done. They mentioned some kind of a Google update and all their websites had lost rankings. Naturally, it wasn’t too much longer afterwards I stopped paying $1,500 per month to be on page 4. I felt I could deal with that page on my own.
For those of you from Tamworth that know a bit concerning the history of SEO, my website had been subject to a major Penguin update and my agency, who are no more in business, had simply bought spammy links and bought traffic. It worked well for a while. They built a multi-million dollar business around it, but when Google altered the algorithm that was the end of that.
Even as a CEO of an SEO Company operating for Tamworth, I am a fervent believer that if you must know the basics of SEO if you want to run a successful business. Yes you may see an SEO Company, but if you directly don’t understand the basics or penalties and Google updates, then you may fall into a trap and be at the whim of a dodgy agency that uses trashy and outdated techniques. Even when you 100 % outsource your online marketing you still need to know what’s going on. Never forget that it’s your small business, your livelihood.
With that in mind, here are a couple of questions for you to ask when hunting for a Tamworth SEO Company.
- Does the SEO firm have the capability to do all elements of web design and coding?
- Will they also analyse your competitors’ sites and businesses to determine which sites in your industry are performing well and why?
- Does the SEO firm have content writers in-house?
- Does the SEO Company have a link strategy for your site?
- Does the SEO Company handle your social media tactic?
- Do they incorporate AdWords/Pay Per Click (PPC) management as a part of their plan?
- Is the SEO Company wanting to understand your sales method?
- How do they handle coverage and communication?
- Do they advise you quick-fix promises?
If you are looking for a few ideas and pieces of advice that will help you to save some effort, time, as well as a bit of money when it comes to choosing an SEO Company, then call us and we will answer every one of your questions. Contact Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au.