SEO Advertising Tamworth– What will 2016 hold for local small business?
SEO Advertising in Tamworth is an intricate thing, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, tough. You can never know what is around the bend, but if you determine the vital parts of the past and look for patterns you can get a better understanding. This is specifically true for SEO. I want to try and point out to you a number of the major patterns that have been surfacing in 2015 throughout the Tamworth SEO business and the world. From this hopefully together we can try and work out where to focus our efforts, this will be particularly beneficial if you are a local Tamworth business.
This is the major emerging trend and it is going to keep increasing in importance. This means that if you are an Tamworth business and you are looking for local users, then this is wonderful. Starting with the changes from Google Pigeon, we saw a developing pattern that local Tamworth searches were in fact ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more taking into consideration the recent Google search quality ratings guidelines https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also considering the My Business API as well as other things Google has been up to in 2015 will likely prove that they are investing more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be surfacing even more in 2016, so watch out for them to help with your local search efforts.
Local-boosting tech patterns.
There are a few technology areas which are rapidly growing abroad and are beginning to emerge in Australia and it won’t be very long before they gain popularity in Tamworth.
Society is becoming more and more used to carrying around less money and slimmer wallets. Especially with the global sweep (or swipe) of PayWave or PayPass over the past few years and other simple ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 things for a local Tamworth business. 1– you need to be observing growing patterns, and make sure you have the capability to actually let people pay– for example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send to people on their phones and therefore straight into their wallets.
Beacons are something that has had expanding use overseas and we are seeing them locally now too, but they are practically other ways of getting special offers to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that people at your Tamworth store, or even taking a walk past the area will be given more incentive to actually enter the store and make a purchase. It’s a creative marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and innovation changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for inspiring ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is amazing how people can keep reinventing ways to get their business out there, and the same can possibly be done for your local business in Tamworth. Be creative and even explore what people have done, especially when it comes to social media– if you see something you like, remember of it and find a way to combine a related idea into you own campaign.
My closing pieces of parting suggestions– and these are things that you can possibly do right now, today– would be to sign up to a new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your recognition at a local Tamworth level, and also boost your authority and possibly even become a resource for people. This all goes towards your local SEO efforts which are key in 2016. So you will possibly notice that the future actually looks helpful for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Tamworth businesses, so I hope that you are as thrilled as I am. Keeping that in mind, if you are looking for more SEO advice, or are planning to improve your SEO efforts, then contact Internet Marketing Experts Tamworth on 1300 595 013 or visit, www.internetmarketingexpertsTamworth.com.au