An Overview Of SSL Changes – What It Means For Your Website
In today’s ever-changing digital world, it’s pivotal that companies Google’s best practices to make sure that they continue being competitive in their particular online markets. With Google being the most dominant and influential company online, it’s fundamental for them to keep abreast of all the threats and opportunities that the internet produces. Accordingly, Google releases a range of updates yearly: new features, bug fixes, and the majority associated with the very secretive Google search ranking algorithm.
What’s important though, is that all online providers that use Google-related services (pretty much every online business), understand important changes that may alter their SEO, performance, and ultimately their bottom-line. The internet is in a continual state of change, so online businesses have to be versatile and conform with new Google updates as soon as possible to ensure they aren’t negatively impacted by these new releases.
The most significant Google update that has recently impacted online enterprises pertains to Google Chrome v62, which was released in October of this year. The Google Chrome web browser is used by close to 50% of all online users, so it’s extremely important that online providers incorporate the relevant changes as swiftly as possible if they intend to reduce any undesirable repercussions.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page saves security passwords and credit card information (which is saved in a plain text file), they are prone to phishing sites that can potentially steal this information from buyers that falsely believe they are supplying their personal information to a legit business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will surely have an effect on millions of websites across the globe. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and used PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages due to the fact that users will become scared of succumbing to harmful attacks if they enter personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online enterprises that want to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being distributed between their clients and their web server by integrating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve decided on SSL encryption as a vehicle to do this. For website owners who would like to enable HTTPS on their web servers, here is a practical guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on how to avoid the ‘NOT SECURE’ warning in Google Chrome which is aimed at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the web. Sooner or later, each online company will need to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also suggests is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fake SSL certificates to evade the ‘NOT SECURE’ warning by Google Chrome and make their websites appear genuine. This will make the differentiation between phishing sites and real websites more difficult than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net considering that it will be exceedingly difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites employ SSL certificates to demonstrate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become necessary, so if you need any help in securing your website with SSL encryption, get in touch with the digital specialists at Internet Marketing Experts Tamworth by phoning 1300 595 013, or visit their website for further information: https://internetmarketingexpertstamworth.com.au